FEKKAI Baby Blonde Brighten & Boost Shampoo - 8.5 oz - Brightening Cleanser - Salon Grade, EWG Compliant, Vegan & Cruelty Free

Features:

• BRIGHTEN & LIGHTEN - This brightening shampoo helps highlight blonde hair over time & is infused with gentle, plant-based ingredients for soothing, effective cleansing. Scent is citrus with verdant green notes.
• PLANT POWERED - Organic French Chamomile Extract & Salicylic Acid brighten and highlight blonde hair over time. Pineapple & papaya enzymes, paired with Pink Pomelo and White Tea extract, clarify and remove dullness.
• RESTORE LUMINOSITY - Each vegan, sustainable Baby Blonde product helps to neutralize brassy or yellow tones to restore brightness, luminosity, and shine to your blonde hair.
• CLEAN WITHOUT COMPROMISE - The Baby Blonde collection is salon grade, EWG compliant, Leaping Bunny certified & vegan. Free of sulfates, silicones, parabens, phthalates & gluten. Safe for color-treated, chemical & keratin processed hair.
• HOW TO USE - Wet hair with warm water. Simultaneously activate shampoo in your hands with water & massage directly into the scalp. Let the lather slide down your hair, then rinse thoroughly & follow with your favorite conditioner.
• SALON PERFORMANCE AT HOME - Iconic stylist Frederic Fekkai continues his legacy with a new mission: to formulate high performance hair care & styling products, combining the power of clean science and naturally potent plant extracts.

Details:

A brightening & boosting shampoo for blonde hair.

Hair Type: Created & perfected for blonde hair—both natural and color-treated. Also safe for other hues of color and keratin-treated hair.

Organic French Chamomile Extract: Grown in Provence, this extract from the chamomile herb’s blockage of histamine release is one of the keys to its anti-inflammatory properties—helping soothe the scalp.

Suggested Use:

1. Create lather in hands with water.

2. Massage lather vigorously onto scalp.

3. Rinse thoroughly.

4. Follow with your preferred FEKKAI conditioner.